What’s Your Tax Personality?
This playful and entertaining 50-second spot for TaxAct dives into a world of tax-filing personalities and their associated quirks. Shot with an overhead camera and detailed art design, the video showcases each personality type, from the composed "Tax Relaxers" to the frantic "Tax Slackers." Crumpling paper graphics are used to tell the story, and an animated calendar flips through dates to show the deadline approaching.
Client: TaxAct, theSkimm
Editor︱Motion Graphics︱Colorist